FTC, Testimonial Regulation Begins December 1st…

HEY  Folks,

What’s going on today?

I hope you are doing great!

Today I need to talk about something that is SUPER IMPORTANT.

If you are an internet marketer then you must have been hearing the news about the FTC updating their guidelines. Thus a lot of things will change for everyone as internet marketers.

DISCLAIMER >> I am no “Legal Adviser” and so if you need legal advice go seek a lawyer”.  I will not be responsible for any changes you make to your website/business by following anything that I have outlined here!

I will try to explain and give “my opinion” on these new rules and how you can update your website to comply. Remember this is serious stuff and can cost you your business!!

I know you wouldn’t want that!

Who Or What Is The FTC?

Taken right from their website >>> (Federal Trade Commission) The FTC deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.

Basically that means they are the big don and they can crack you down at anytime if you don’t comply with their policies and guidelines.

So What Is The New Rule That Will Come Into Play On Dec. 1st?

It all has to do with testimonials especially with info products…

You know when you are selling a product and maybe someone has tested the product and got great result? Well you can no longer have those testimonials on your website unless you give a typical result! Now this is where the problem comes in. How will you know what a typical result is? You can’t! The only way you could is if you sell your product to a handful of people and you ensure that they all do the same thing and monitor their results.

But…..

That is totally impossible.. So needless we try.

Here is another example: let’s say you are selling a weight loss product. Three persons bought it and follow all your instructions. And a 4th person bought and did absolutely nothing.  At the end of 30 days, one person lost 15 pounds, one lost 10 and another lost 5 and the final person lost nothing. Under the previous rules, you would be inclined to put the first 3 or even the first two persons testimonials on your webpage to get more buyers right? All you would need to do is to place somewhere on the site that the results weren’t typical.

However, that is no longer possible after December 1st. Your testimonials will have to be a typical result for everyone to expect when they buy the product.

Looking at the example above, what do you think a typical result would be? Zero…

That doesn’t sound too good does it?

Who would buy a weight loss product if they knew that the typical results to expect is losing zero pounds?

All Hope Is Not Lost!

The aim of the FTC is not to kill affiliates. Their aim is to protect people from being scammed by unscrupulous people. You know the type of marketers that give all of us a bad name. Whether or not you believe it, there are a lot of fakers out there that just scam people online and take their money and that is what the FTC is against.

So how can you survive as an Internet Marketer with the new rules?

1. You don’t need to worry yourself too much. Just relax and take a deep breath! It is not time to quit or get frustrated. Rather you should be thinking outside of the box of how you can get creative to make more money.

2. Based on what I have read, you will get a warning at first if someone file a complaint against you. So it is not like they will just crack down on you if you have made a mistake somehow. They will give you prior notice and time to make the necessary changes.

3. If you have your own products, Don’t Use Testimonials! – Preven is better that cure. If you don’t want to get into trouble, then cut out the testimonials all together.

4. Make sure you state that you will receive a commission if someone buys through your affiliate link. I am not 100% sure the correct format to do this. But I have found some  with some cool tips to guide you. You can see them here: http://andrewhansen.name/online-business/my-take-on-the-new-ftc-changes/ I think Andrew did a great job, much better than what I have done so you can get moredetails from his blog.

Conclusion

This is not time to be down and frustrated. Rather it is time to get thinking outside of the box and get creative to start making some real cash online. This just a little hinderance in the way and I guarantee that there will be more. But…. They should only make you stronger.

I think am gonna go edit some of my sites now 🙂

Have a wonderful day and I wish you all the best

………

 

5 Comments

  1. Chandan November 27, 2009
  2. Andrew Hansen November 27, 2009
  3. lisa November 29, 2009
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  5. Tom October 28, 2010

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