How To Get The Right Keywords - Step By Step Instructions:

Hey How Is Going Folks??

Welcome back to another post in the 30 Challenge.

From my last post, I have been getting a lot of questions about keyword research. A lot of persons have emailed me and ask me if I could go through the steps of “how to get the right keywords” using FREE methods. So I want to go through that today.

As you know today is the 8th of August which we have just about 22 Days left to complete all our objectives and I don’t want to leave anyone behind. In the coming weeks, there will be a ton of work as that is where we start the actual promotion of the websites.

So without further ado, let’s begin:

How To Get The Right Keywords: Method #1

The first thing I want you to do is to go to the following website: Keyword Questions

This is a website where you can type in a broad search term to find out some of the “Long Tailed Keyword Questions” that your prospects are searching for.

Note: For this exercise, I will be demonstrating using my Niche “How to Stop Sweating” so you can follow along with your respective Niches.

How To Get The Right Keywords

Below are some of the questions that I discovered after doing the simple exercise above:

Keyword Entered: Stop Sweating

how to stop excessive sweating
how to stop sweating
how to stop excessive underarm sweating
how to stop bad underarm sweating
how to stop sweating so much
how to stop under arms from sweating
how to stop hands from sweating
how to stop sweating ebook
how to stop underarm sweating

The good thing about these keyword phrases is that they are very targeted and they help to make good titles when writing your articles. They don’t get thousands of searches per month individually but when you have a ton of them, the searches will add up. Another thing is: these phrases are very easy to rank for because of the little competition.

For example, let’s use the phrase >> “how to stop excessive underarm sweating”

Search in Google  returned the following result:

Now let’s search in Google to see how many websites are optimized for that specific keyword phrase. In order to do this we will add the “intitle:” infront of our keyword phrase. What this does, is to return all the websites that are optimized for this keyword phrase and have it in their title.

Note: The reason I do this and not just place the keywords in quotes is because I want to know how many websites I will be up against for that specific keyword phrase. If you put they keywords in quotes, it will return websites that are not specifically optimized for that keyword phrase of which I am not too concern.

As you can see the results have decrease drastically. Now we are actually up against 14,000 websites which is not very hard.

How To Get The Right Keywords: Method #2

Using The Adwords keyword Tool

Google is no doubt (at the moment) the Largest Search Engine. I recently read somewhere (I don’t remember lol) that Google receives more than 60% of all search traffic. The good thing is that recently Google introduce into their keyword tool to report th Number of searches the keywords get per month.

This is Great News For Us As Internet Marketers!

Now we can go to the tool and type in any keyword and we can get the number of times it was searched for the previous month as well as other related keywords (synonyms too) and the number of times they were searched for.

So lets get into the exercise of how to chose the right keywords for your campaigns shall we?

Step #1 - Open up Google keyword tool and enter your broad search term. Again, I will use the niche: “how to stop sweating“.

Step #2- Select keyword phrases with 3 or more words. At this point we don’t want to go for the ultra competitive terms such as the “two words” phrases.

Step #3- Copy all the keyword phrases you selected in step #2 and place back in the search box. This time you will deselect the “synonyms” option so that you only get variations of the words you have selected.

Step #4- Now we want to know the “exact” phrases that our prospects are searching for, we will select “exact” from the drop down menu. You will realize that the numbers have been reduced drastically but you shouldn’t worry too much about this because these keywords are very targeted as they are exactly what your prospect type in the search engines when they are looking for solutions to their problems.

Step #5 - Checking The Competition Of Your Keywords

Now that we have some targeted keywords, we need to know our chances of ranking well for them. If it is super hard to rank well for them then it makes no sense to progress with them!.

So how do we do this?

Let’s use the phrase “how to stop excessive sweating”

Search Results:

Now let’s search in Google to see how many websites are optimized for that specific keyword phrase. In order to do this we will add the “intitle:” infront of our keyword phrase. What this does, is to return all the websites that are optimized for this keyword phrase and have it in their title.

Now you can see that the number of competing pages have decreased drastically.

But…….

That’s not all!!!

We still need to know the “strength” of the competition. Knowing the amount alone is not good enough. What I mean is that if we are up against pages with pr 4 and above it can be very difficult to beat those pages for their positions. So we need to check the pr of the pages on the first page to see if we stand a chance.

Step #6 - Checking the strength of the competition.

Go to google search engine and type “check pr”. Click on the first website that comes up:

You should now have the following screen as below. Go through each of the websites that was on your first page when you did your “imtitle search” and check their pr. If majority of the first page listings are pr3 or less then you can keep that keyword in your list.

Result:

The first website in the number 1 position is a pr 0 which is a very good sign for us! I will continue to do the other website as you should for your niche as well.

This post about how to get the right keywords has turned out to be very long but I hope I had shed some light on the whole concept of keyword research. Now you can go ahead and get your keywords to target for your campaigns.

Next Task: Creating The Landing Pages For The Niche Websites.

As always I welcome your comments and if you have any problems, suggestions or even critique I welcome them as well.

Feel free to tell me your mind.

I wish you all the best.

…….