You can have the best website in the world, with all the graphics, movies, clever designs and other bells and whistles in the world, but if no one is looking at it, the site is essentially worthless. This makes learning the best ways to get traffic to your websites an important priority for any Internet marketer.
The truth is that traffic is the lifeblood of any online venture. Research has shown time and time again that only a few of the visitors to your site are actually going to buy anything. To catch more fish, you need a bigger net, and that’s exactly what traffic generating strategies do.
Back when I was getting started in online marketing, I struggled with getting traffic for my sites. I had great, well-designed, user-friendly web pages, but no one was looking at them. Most online marketing businesses don’t make it a year, and I almost was one of them until I discovered and successfully employed some important web traffic generation techniques.
The Best Ways To Get Traffic To Your Websites:
Keyword research and placement is maybe the most important skill I learned with regard to driving traffic to my sites. By anticipating what words Internet users will plug into popular search engines like Google, Yahoo and Bing and seeding those words through the text of your website, you can make it more likely the algorithms these sites employ will hit on your site, ranking it high in their search results.
Getting a high ranking is important, as web users typically only look at the first few pages of web results when searching for something. There are many great online tools for researching keywords, and many of them are free. One of my favorites is Google Keyword Tool.
Once you’ve researched your keywords, you need to work them into your text. This is a delicate balance, because search engines are now programmed to detect gratuitous keyword stuffing. The golden rule is that your keyword should only appear three to four times for every 500 words of text and should be worked organically into the text. The keywords should appear to be a natural part of your web page’s content, otherwise search engines may filter your page out.
Here Are Some Steps To Improve Your Traffic
Keyword In Your URL – One clever tactic you can employ to generate more traffic is to work your keywords into the web address of your site. I’ve done this with a few sites and it’s been very successful.
Add A Descriptive Meta Tag – Writing a meaty meta tag is also important to generating Web traffic. Meta tags are essentially one to two sentence summaries of the content on your page that search engines often include after the link to your page. A good meta tag will tell folks about the basic meat and potatoes of your site, answering the basic who, what, when, where and why of your site and help draw them to your site.
Directory Submissions – Another way to boost traffic to your sites is by submitting them to important web directories. Start off by submitting your site to the Open Directory Project. It’s free to submit, and by getting on this directory you can increase the likelihood web users will be directed to your site. If you’re willing to spend a little money on traffic generation, you may want to submit to paid directories such as Yahoo! or About.com.
Some trade or industry organizations also have online directories, so by submitting your page to them, you can get more targeted traffic generation.
Traffic Is The Key To Your Online Success!
Targeted traffic generation is good, because it not only drives more traffic to your sites, it also drives traffic more likely to buy your products or services because it’s directing people with a definite interest in your industry to your site. I’m a big fan of targeted traffic generation because it’s more efficient and effective than regular traffic generation strategies.
These “best ways to get traffic to your websites” have been tried and tested by many online marketers, myself included, and if executed properly, they get results. Once you get traffic flowing to your sites, you can expect revenues from your sales or advertising activities to pick up, putting you closer to establishing a stream of passive recurrent income that can help you obtain financial freedom.